trending Market Intelligence /marketintelligence/en/news-insights/trending/LTch85LeCvfSxXv1NgZm_A2 content
Log in to other products

Login to Market Intelligence Platform


Looking for more?

Contact Us

Request a Demo

You're one step closer to unlocking our suite of comprehensive and robust tools.

Fill out the form so we can connect you to the right person.

If your company has a current subscription with S&P Global Market Intelligence, you can register as a new user for access to the platform(s) covered by your license at Market Intelligence platform or S&P Capital IQ.

  • First Name*
  • Last Name*
  • Business Email *
  • Phone *
  • Company Name *
  • City *
  • We generated a verification code for you

  • Enter verification Code here*

* Required

Thank you for your interest in S&P Global Market Intelligence! We noticed you've identified yourself as a student. Through existing partnerships with academic institutions around the globe, it's likely you already have access to our resources. Please contact your professors, library, or administrative staff to receive your student login.

At this time we are unable to offer free trials or product demonstrations directly to students. If you discover that our solutions are not available to you, we encourage you to advocate at your university for a best-in-class learning experience that will help you long after you've completed your degree. We apologize for any inconvenience this may cause.

In This List

Tech giants keep lead, Facebook bows out of top 10 in latest brand value report

StreetTalk – Episode 70: Banks' Liquidity Conundrum Could Fuel M&A Activity

Street Talk Episode 70 - Banks' Liquidity Conundrum Could Fuel M&A Activity

Top 10 VR Games By Revenue

Mining Exploration Insights - October 2020

Tech giants keep lead, Facebook bows out of top 10 in latest brand value report

U.S. tech giants continued to lead the list of the world's 100 most valuable brands, according to a new report that also saw Facebook Inc. falling out of the top 10.

Interbrand's 20th annual Best Global Brands report showed Apple Inc. staying on top of the list with a valuation of $234.24 billion, a 9% increase from 2018. Alphabet Inc. unit Google LLC increased its brand value by 8% to retain the second spot at $167.71 billion. E-commerce company Inc. remained third in rank at $125.26 billion after boosting its brand value by 24%, while Microsoft Corp. added 17% to its brand value to hold on to the fourth spot at $108.85 billion.

Facebook, which ranked ninth last year, dropped to 14th place at $39.86 billion after its brand value fell 12%. The company increased its brand value by as much as 86% in 2014.

Interbrand's report ranks brands based on the financial performance of their products and services, the brands' role in purchasing decisions, and the brands' strength and ability to generate customer loyalty. This year, the report also assessed how brands made "iconic moves," which entails a shift in focus from ordinary brand positioning to addressing consumer expectations amid increasing market competition.

"Brands can no longer be considered separate to businesses and will be judged on what they do, not just what they say; it is about trust, not just delivery," said Interbrand Global CEO Charles Trevail.

Tech companies have recently been under the regulatory radar over concerns they are hurting competition in digital markets and among small businesses. Facebook, in particular, has also been drawing bad publicity over criticism of its digital currency Libra and its privacy violations, including the Cambridge Analytica LLC data scandal.

Other tech firms that made it to the list are Dell Technologies Inc., which returned after a six-year absence, as well as new entrants such as Uber Technologies Inc. and Microsoft unit LinkedIn Corp. Media companies that are also part of the list include Walt Disney Co., ranked 10th; Netflix Inc.; Discovery Inc.; and Spotify AB.

Interbrand is part of Omnicom Group Inc.'s brand consulting group.