Cross Financial Corp. subsidiary Cross Insurance has acquired Massachusetts-based Appleby & Wyman.

Appleby & Wyman serves over 10,000 personal and business clients in 38 states, including the New England states. Appleby & Wyman will be a wholly owned subsidiary of Cross Financial and continue to operate under the same name, according to a June 5 press release.

Its executives will keep managing the Beverly and Westford offices, with Lisa Marciano as president, Christine Sciola and Mary Ann Dignan as vice presidents; Stephanie Murphy as assistant vice president; and Carmen Marciano, former board chairman, as senior management adviser. The company's 25 insurance specialists will also stay on.

Terms of the deal were not disclosed.