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CBS, Nielsen fail to strike new measurement contract

CBS Corp. and Nielsen Holdings PLC failed to strike a new measurement deal after the parties' current contract expired at the end of 2018, Variety reported, citing two people familiar with the matter.

The multiyear deal encompassed TV and other ratings for CBS (US), as well as its owned-TV stations among other properties. CBS was reportedly paying Nielsen $100 million for what the source said is inadequate measurement across the various devices viewers use to consume video content, including smartphones, tablets and connected TVs.

Sources added that both companies are in talks but CBS is determined to secure a better deal from the ratings' provider, and may instead uses its own data as well as measurement information from Nielsen rival comScore Inc.