Google Inc. launched Google Play Instant, a feature that offers free game trials that do not need downloading.
Unveiled at the Game Developers Conference 2018, Google Play Instant is still in closed beta stage, with only a handful of games initially available for instant play. The Alphabet Inc. unit is expecting to open it more broadly later in 2018.
The search engine giant also redesigned its Google Play Games app, which now has a new Arcade tab where users can explore video trailers of games or use tags such as "new" or "action" to locate a specific type of game.
The redesigned app also provides users with news and YouTube LLC videos related to their favorite games.
Meanwhile, Google will reportedly offer digital subscriptions to newspapers in its Play Store to help publishers profit from their journalism, The Australian reported March 19, citing unnamed sources.
The company is also working on sharing data that shows which internet users are likely to pay for a digital news service, with an announcement expected today.
The search engine giant is reportedly offering publishers a 95% share of the revenue if the subscriber originates from the publisher's own platform, and 85% if the subscriber buys a subscription on Play Store through a Google search.
The terms are more generous than those offered by rival Apple Inc. on its App Store, which pockets 30% of the revenue, according to the report.
The program, called Subscribe with Google, will reportedly launch alongside a group of big publishers, but it remains unclear how many will join the initiative at the launch.