Lamar Advertising Co. is close to sealing a deal to acquire billboards operated by Fairway Outdoor Advertising LLC in North Carolina, South Carolina, north Georgia and Wisconsin, Bloomberg News reported, citing sources.

The deal could reportedly peg the assets' value at about $416.5 million.

Lamar Advertising is constantly seeking deals to add more outdoor billboards to its portfolio, according to Bloomberg News. In August 2017, the Louisiana-based company bought the assets of Steen Outdoor Advertising, an independent outdoor advertising provider in the Philadelphia region, in an all-cash transaction.