trending Market Intelligence /marketintelligence/en/news-insights/trending/LC8oOUKDLlz-tll7SlB2dg2 content esgSubNav
In This List

Report: Lamar Advertising close to buying Fairway billboards

Blog

2022 broadband forecast shifts to market share battle with intense competition

Blog

Insight Weekly: Cryptocurrency's growth; green bond market outlook; coal investors' windfall

Blog

Elon Musk’s $44B Twitter Deal by the Numbers

CASE STUDY

Deep Market Intelligence Helps a Credit Union Craft a Successful Expansion Plan


Report: Lamar Advertising close to buying Fairway billboards

Lamar Advertising Co. is close to sealing a deal to acquire billboards operated by Fairway Outdoor Advertising LLC in North Carolina, South Carolina, north Georgia and Wisconsin, Bloomberg News reported, citing sources.

The deal could reportedly peg the assets' value at about $416.5 million.

Lamar Advertising is constantly seeking deals to add more outdoor billboards to its portfolio, according to Bloomberg News. In August 2017, the Louisiana-based company bought the assets of Steen Outdoor Advertising, an independent outdoor advertising provider in the Philadelphia region, in an all-cash transaction.