Entravision Communications Corp. realigned its local sales organization as part of the company's efforts to better reflect its omnichannel marketing platform.
As part of the initiative, the company appointed Eddie Melendez president of local media sales. The company said Aug. 6 that the top-tier markets, including Los Angeles; San Diego; El Paso, Texas; Las Vegas; Sacramento, Calif.; Phoenix; McAllen, Texas; Orlando and Tampa, Fla.; and Denver, will report directly to Melendez.
The executive previously served the company as executive vice president of the west region.
As part of its local sales realignment, Entravision named Juan Navarro regional vice president of local media sales. In this role, Navarro will oversee sales for the company's second-tier markets, including Albuquerque, N.M.; Reno, Nev.; Monterey, Calif.; Laredo, Lubbock, Corpus Christi and Midland, Texas; Hartford, Conn.; Boston; Washington, D.C.; and Palm Springs and Santa Barbara, Calif.
Entravision also appointed Chris Jordan senior vice president of sales in Las Vegas, while Laura Hernandez has been promoted to senior vice president of sales for Midland-Odessa.