Marvel Studios LLC President Kevin Feige will now also become chief creative officer at the Walt Disney Co. unit, The Hollywood Reporter reported Oct. 15, citing a statement.

In his added role, Feige will take charge of the overall creative direction of Marvel's storytelling across publishing, film, TV and animation, among other mediums. Following this change, Marvel TV and animation producer Marvel Family Entertainment will move under the Marvel Studios banner.

Details are unclear as to how the new structure would affect Jeph Loeb, Marvel's head of television, the report noted.

Ike Perlmutter and Dan Buckley will remain chairman and president, respectively, of publishing division Marvel Entertainment Inc. Buckley will thus have a dual reporting structure as he will report creative and editorial concerns to Feige, while operational matters will be reported to Perlmutter.

Marvel Entertainment will reportedly retain its roster of creative executives, including Joe Quesada, executive vice president and creative director; Sana Amanat, vice president of content and character development; CB Cebulski, editor-in-chief and head of global editorial; and Stephen Wacker, vice president of creative and content development. All four of them will report to Buckley.