trending Market Intelligence /marketintelligence/en/news-insights/trending/L3731h3MM2W1wxY5cFTZrw2 content
Log in to other products

Login to Market Intelligence Platform

 /


Looking for more?

Contact Us

Request a Demo

You're one step closer to unlocking our suite of comprehensive and robust tools.

Fill out the form so we can connect you to the right person.

  • First Name*
  • Last Name*
  • Business Email *
  • Phone *
  • Company Name *
  • City *
  • We generated a verification code for you

  • Enter verification Code here*

* Required

In This List

Providence Equity funds invest €200M in digital advertising company

Mining by the Numbers — Canada in 2020

European Subscription OTT Video 5 Year Outlook

Asia-Pacific Subscription OTT Video 5-Year Outlook

Early Q4'19 Results Point To 6 Million-Plus Multichannel Subscriber Drop In 2019


Providence Equity funds invest €200M in digital advertising company

Finland-based digital advertising company Smartly.io Inc. secured a majority investment of €200 million from funds advised by Providence Equity Partners LLC.

Smartly helps advertisers manage and optimize ad operations across Facebook Inc., Instagram LLC and Pinterest Inc. The company has been an official Facebook Marketing Partner since 2014, according to a Dec. 18 news release.

Laura Desmond, operating partner at Providence, was appointed chairperson of Smartly's board of directors.

Providence Equity focuses on buyout investments in media, communications, education and information services companies.

Macquarie Capital was exclusive financial adviser to Smartly.io, and Hannes Snellman was Smartly.io’s legal adviser. Debevoise & Plimpton LLP and Krogerus provided legal counsel to Providence.