trending Market Intelligence /marketintelligence/en/news-insights/trending/kVKBvuK-kLZYVTKRCfkjgQ2 content
Log in to other products

Login to Market Intelligence Platform


Looking for more?

Contact Us

Request a Demo

You're one step closer to unlocking our suite of comprehensive and robust tools.

Fill out the form so we can connect you to the right person.

If your company has a current subscription with S&P Global Market Intelligence, you can register as a new user for access to the platform(s) covered by your license at Market Intelligence platform or S&P Capital IQ.

  • First Name*
  • Last Name*
  • Business Email *
  • Phone *
  • Company Name *
  • City *
  • We generated a verification code for you

  • Enter verification Code here*

* Required

Thank you for your interest in S&P Global Market Intelligence! We noticed you've identified yourself as a student. Through existing partnerships with academic institutions around the globe, it's likely you already have access to our resources. Please contact your professors, library, or administrative staff to receive your student login.

At this time we are unable to offer free trials or product demonstrations directly to students. If you discover that our solutions are not available to you, we encourage you to advocate at your university for a best-in-class learning experience that will help you long after you've completed your degree. We apologize for any inconvenience this may cause.

In This List

Jordan Peele's spooky doppelgängers try to take down 'Captain Marvel'

More Than Three-Quarters of Southeast Asia's Broadband Households Still On Speeds Below 100 Mbps

Top 10 VR Games By Revenue

US Operators Bolster Downward Trajectory for US Cable Capex Forecast

Ad agencies struggle to survive second quarter of 2020

Jordan Peele's spooky doppelgängers try to take down 'Captain Marvel'

It takes a lot to bring down one of the most powerful superheroes in the Marvel universe, but acclaimed comedian-turned-filmmaker Jordan Peele is looking to do just that with his newest horror flick "Us."

SNL Image
Source: Universal Pictures

Forecasts for the March 22 opening weekend of "Us" vary widely, but the bulls are definitely charging. The film follows a family, led by Lupita Nyong'o and Winston Duke of "Black Panther" fame, on a beach vacation. There, the family members encounter their doppelgängers and must fight for survival.

Variety gives the title a shot at $38 million to $45 million. Deadline Hollywood goes even higher with a range of $45 million to $50 million. An opening in the forecast range would put Universal Pictures' "Us" on a solid track toward profitability, as the film cost just $20 million to produce.

Deadline noted that the film's presale tracking is better than recent horror hits "A Quiet Place" and Peele's breakout "Get Out." Each of those films sold more tickets at the theater than expected.

"Get Out" opened at $33.4 million in 2017. On a wave of raving critics and audiences, that film exited theaters with $275.0 million in total revenue and $134.7 million in net profits, though it was a much less expensive production at just $5.1 million, according to data from Kagan, a media industry research group within S&P Global Market Intelligence.

A list of Kagan comparisons does not show much room for downside for "Us," with recent horror-thriller titles like "Get Out," "Happy Death Day" and "The Visit" averaging $180.0 million in theatrical revenue and $64.2 million in profits, with each comparison leaving theaters well in the black.

Not unlike the first Peele horror film, critics were screaming over "Us," landing it a 95% "fresh" rating as of 12 p.m. ET on March 22.

"Us" should finally pull Walt Disney Co.'s "Captain Marvel" off the top box office spot in that film's third weekend. forecasts the superhero flick will collect $35.3 million against "Us" to clock a three-week haul of $321.4 million domestically.

SNL Image