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Jordan Peele's spooky doppelgängers try to take down 'Captain Marvel'


According to Market Intelligence, December 2022


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Jordan Peele's spooky doppelgängers try to take down 'Captain Marvel'

It takes a lot to bring down one of the most powerful superheroes in the Marvel universe, but acclaimed comedian-turned-filmmaker Jordan Peele is looking to do just that with his newest horror flick "Us."

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Source: Universal Pictures

Forecasts for the March 22 opening weekend of "Us" vary widely, but the bulls are definitely charging. The film follows a family, led by Lupita Nyong'o and Winston Duke of "Black Panther" fame, on a beach vacation. There, the family members encounter their doppelgängers and must fight for survival.

Variety gives the title a shot at $38 million to $45 million. Deadline Hollywood goes even higher with a range of $45 million to $50 million. An opening in the forecast range would put Universal Pictures' "Us" on a solid track toward profitability, as the film cost just $20 million to produce.

Deadline noted that the film's presale tracking is better than recent horror hits "A Quiet Place" and Peele's breakout "Get Out." Each of those films sold more tickets at the theater than expected.

"Get Out" opened at $33.4 million in 2017. On a wave of raving critics and audiences, that film exited theaters with $275.0 million in total revenue and $134.7 million in net profits, though it was a much less expensive production at just $5.1 million, according to data from Kagan, a media industry research group within S&P Global Market Intelligence.

A list of Kagan comparisons does not show much room for downside for "Us," with recent horror-thriller titles like "Get Out," "Happy Death Day" and "The Visit" averaging $180.0 million in theatrical revenue and $64.2 million in profits, with each comparison leaving theaters well in the black.

Not unlike the first Peele horror film, critics were screaming over "Us," landing it a 95% "fresh" rating as of 12 p.m. ET on March 22.

"Us" should finally pull Walt Disney Co.'s "Captain Marvel" off the top box office spot in that film's third weekend. forecasts the superhero flick will collect $35.3 million against "Us" to clock a three-week haul of $321.4 million domestically.

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