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Charter rolls out wireless service across footprint

Charter Communications Inc. is marketing a new wireless service to all new and existing subscribers across its footprint following a summer soft launch.

The Spectrum Mobile service, which the cable operator is able to offer via a mobile virtual network operator agreement with Verizon Communications Inc., operates using a combination of Verizon's LTE network and Charter's Spectrum Wi-Fi hotspots. Customers can choose to subscribe to an unlimited data plan for $45 per month for the first line or a "by the Gig" plan for $14 per Gig of data used across all lines.

"Ultimately, the goal is to use Spectrum Mobile to attract and retain more multiproduct customers, driving faster customer growth, higher penetration and greater EBITDA per passing," Charter CEO Tom Rutledge said during a July conference call with analysts.

Charter is the second-largest cable operator in the U.S.