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Baidu vows to offer ad-free mobile search app

Chinese search giant Baidu Inc. has introduced a "Simple Search" mobile app that is free of advertising, in a bid to restrict paid promotions, South China Morning Post reported May 28.

Baidu's founder and CEO, Robin Li Yanhong, reportedly said the company will keep offering a mobile search app devoid of any sponsored results. The app especially cut back on medical advertisements after a university student died trying a contentious cancer treatment method widely advertised in the search results.

"Simple Search" was first launched in July 2017 and supported image scanning and voice-activated search.