Uber Technologies Inc. said May 28 that it will start deactivating riders with significantly below average ratings under its updated guidelines.
The company said its riders will receive tips on how to improve their ratings, such as encouraging polite behavior, refraining from leaving trash in the vehicle and avoiding requests for drivers to go beyond the speed limit.
The change ensures that riders will have opportunities to improve their rating before losing access to Uber's apps. This also follows the company's recent update on its community guidelines.
Beginning with the U.S. and Canada, a prompt showing a summary of Uber's community guidelines will appear on apps of Uber's riders and partners, who will then be asked to confirm understanding of the guidelines or risk losing access to Uber.
According to Uber's community guidelines, the rating of drivers and riders is the average of their last 500 rated trips or their total rated trips if they are yet to reach that number. Drivers and riders rate each other on a scale of one to five stars.
The guidelines did not include instructions on how riders can regain access after deactivation. However, drivers can get back on Uber after taking a quality improvement course offered by third-party experts.
"Respect is a two-way street, and so is accountability," said California-based Uber, which provides services including ride-sharing, meal preparation and delivery to customers globally. "While we expect only a small number of riders to ultimately be impacted by ratings-based deactivations, it's the right thing to do," the company added.