Chinese e-commerce giant JD.Com Inc. on Nov. 21 signed a memorandum of understanding with the Canadian government's Agriculture and Agri-Food Canada with the aim of introducing more Canadian products to its Chinese customers.
The products include agri-food, fish, seafood and beverages, according to the statement. Under the terms of the agreement, JD will team up with AAFC in helping Canadian brands better understand and reach prospective customers in China, as well as in promoting Canadian products to their target market in the world's most populous nation.
JD said demand for Canadian products in China has grown in the recent years. In a July event, JD sold 140,000 live Canadian lobsters on the e-commerce platform in just 24 hours.