Home goods online retailer Wayfair Inc. on Aug. 8 launched a new mixed-reality commerce experience on Helio, a spatial computing web browser created by tech startup Magic Leap Inc.

The web-based technology allows shoppers to browse items and pull these into their physical space, where they change into true-to-scale, three-dimensional products.

The immersive shopping experience is available on Magic Leap's head-mounted virtual retinal display, Magic Leap One, Creator Edition.