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Report: Google making play for video-sharing startup Firework

Google LLC has held talks to buy video-sharing startup Firework, which lets users share 30-second videos via a free smartphone app, The Wall Street Journal reported Oct. 4, citing sources with knowledge of the matter.

Firework, which was valued at more than $100 million in a fundraising round earlier this year, could help the Alphabet Inc. unit challenge Beijing Byte Dance Telecommunications Co. Ltd.'s video-sharing app TikTok.

The companies have yet to discuss pricing, sources said.