Alibaba Group Holding Ltd.'s cross-border e-commerce platform Tmall Global is looking to open six new procurement centers worldwide to encourage more brands to sell their goods in China, according to a March 21 post on Alibaba's news site Alizila.
Tmall President Jet Jing announced the plan during the annual Tmall Global 2018 Global Partners Summit on March 21. Tmall plans to launch the sites in Japan, South Korea, Hong Kong, North America, Europe and Oceania.
The new procurement hubs will make it easier for overseas merchants to sell their products through the e-commerce platform, according to the release. They will also allow smaller businesses to introduce their brand to Chinese customers quickly.
Tmall, the largest business-to-customer e-commerce platform for imported goods in China, offers more than 18,000 brands from 74 countries and regions.