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SocGen launches new brand for insurance business in Russia

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SocGen launches new brand for insurance business in Russia

Société Générale SA's banking subsidiary PJSC ROSBANK and insurance units Société Générale Strakhovanie CJSC and Societe Generale Strakhovanie Zhizni launched Rosbank Insurance, Societe Generale Group, a new brand of insurance business in Russia.

The Rosbank Insurance brand was developed to strengthen the companies' position on the insurance market, implement the group's strategic goals and attract new clients, Rosbank said in its Dec. 13 filing.

Societe Generale Strakhovanie and Societe Generale Strakhovanie Zhizni will retain their legal names under the new brand, and the organizational and structural integration of the companies is not planned, Rosbank noted.