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Wayfair to open first physical store

Wayfair to open first physical store

Wayfair Inc. said March 26 that it is opening its first full-service physical retail store in Natick, Mass., later this year.

The e-commerce company will also open four pop-up shops in the summer.

The online retailer opened a pop-up shop at the Natick mall during the 2018 holiday season and another shop at Westfield Garden State Plaza in Paramus, N.J.