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Report: Apple CEO calls for 'calm heads' over US, China trade tensions

Apple Inc. CEO Tim Cook called for "calm heads" and more open trade, amid the heated rhetoric over tariffs between the U.S. and China, Reuters reported.

China has threatened the U.S. with plans to impose a 15% tariff on up to $3 billion of U.S. imports, in response to U.S. President Donald Trump's tariff plans on up to $60 billion of Chinese imports.

Speaking at the China Development Forum in Beijing on March 24, Cook said "businesses should be engaged with governments in countries where they are doing business, whether they agree or disagree."

Apple assembles the majority of its products in China for export worldwide. The California-based tech giant aims to expand its services in China, its third-largest market, despite regulatory challenges in the country. The U.S. technology sector relies heavily on imports from China.

"I'm cognizant that in both the U.S. and China, there have been cases where everyone hasn't benefited, where the benefit hasn't been balanced," Cook added, while encouraging nations to work together.