Healthcare equipment company MedoveX Corp. appointed William Horne as CEO and board chairman of the company.

He is the founder as well as former CEO and board chairman of Laser Spine Institute.

Horne said in a news release that his initial goals at the company are to immediately seek synergistic and accretive opportunities that have the potential of achieving near-term greater scale.

He also said that he plans to unlock the potential of the DenerveX System, which is used for pain relief.

Alpharetta, Ga.-based MedoveX designs and sells medical devices for commercial use, primarily in the U.S. and Europe.