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Nielsen buys analytics solutions provider from Alliance Data Systems

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Nielsen buys analytics solutions provider from Alliance Data Systems

Nielsen Holdings PLC completed the acquisition of Toronto-based merchandising and analytics solutions provider Precima Inc. from Alliance Data Systems Corp.

Precima's employees will be integrated into the Nielsen Global Connect organization, according to a Jan. 10 company release. Financial terms of the deal were not disclosed.

Precima is a global retail strategy and analytics company that provides tailored, data-driven solutions to drive sales, boost profitability and build customer loyalty.