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Scripps, comScore expand TV measurement agreement

ComScore Inc. extended its local market television measurement agreement with E.W. Scripps Co. to include all of Scripps' television markets and stations.

ComScore's demographic data offers insight into viewer behavior, consumption habits and interests.

The partnership extends to all Scripps-owned TV stations across the U.S., including any stations added to its portfolio during the contract period, according to a Dec. 18 news release. This includes stations Scripps will acquire from Raycom Media Inc. and Cordillera Communications LLC.