trending Market Intelligence /marketintelligence/en/news-insights/trending/J1H4DPoZlCOZmLTnGBabIg2 content
Log in to other products

Login to Market Intelligence Platform

 /


Looking for more?

Contact Us

Request a Demo

You're one step closer to unlocking our suite of comprehensive and robust tools.

Fill out the form so we can connect you to the right person.

If your company has a current subscription with S&P Global Market Intelligence, you can register as a new user for access to the platform(s) covered by your license at Market Intelligence platform or S&P Capital IQ.

  • First Name*
  • Last Name*
  • Business Email *
  • Phone *
  • Company Name *
  • City *
  • We generated a verification code for you

  • Enter verification Code here*

* Required

Thank you for your interest in S&P Global Market Intelligence! We noticed you've identified yourself as a student. Through existing partnerships with academic institutions around the globe, it's likely you already have access to our resources. Please contact your professors, library, or administrative staff to receive your student login.

At this time we are unable to offer free trials or product demonstrations directly to students. If you discover that our solutions are not available to you, we encourage you to advocate at your university for a best-in-class learning experience that will help you long after you've completed your degree. We apologize for any inconvenience this may cause.

In This List

Moody's affirms Lamar Advertising's corporate family rating

US Operators Bolster Downward Trajectory for US Cable Capex Forecast

Ad agencies struggle to survive second quarter of 2020

Video Supply-Side Platforms Hurt By Q2'20 Fall In Video Ads, Rebounding In 2021

AVIA: Building The Case For Satellite 5G


Moody's affirms Lamar Advertising's corporate family rating

Moody's affirmed its Ba2 corporate family rating on Lamar Advertising Co., with a stable outlook.

The rating agency also assigned a Baa3 rating to the proposed senior secured credit facility of Lamar Media Corp., a unit of the advertising real estate investment trust, while affirming the Ba2 rating on the existing senior unsecured notes and the Ba3 rating on the senior subordinated notes.

Moody's expects Lamar to adopt a relatively moderate financial policy and to work to sustain existing leverage levels. The REIT will likely be more sensitive to changes in advertising demand, as it converts static billboards to digital, Moody's said.

The rating agency attributed the stable outlook to its expectations that Lamar will generate organic revenue and that EBITDA growth will range from low- to mid-single-digit percentage over the next 12 months. Moody's also expects the company to direct operating cash flow to dividends, capital expenditures, or additional acquisitions.

Despite a potentially modest decline from current levels, Lamar's leverage could be negatively affected by additional debt-funded acquisitions, according to Moody's.