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Nissan begins EV market studies in India

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Nissan begins EV market studies in India

The Indian arm of Nissan Motor Co. Ltd. commenced a study to determine the viability of mass-marketing electric vehicles in India, The Economic Times reported Sept. 7, citing Nissan's chairman for Asia, Middle East and India region Peyman Kargar.

Nissan Motor India Private Ltd.'s move follows announcements from rivals Maruti Suzuki India Ltd. and Hyundai Motor Co. to explore the EV market, the report added.

The company's India president Thomas Kuehl announced in June that Nissan would introduce its second-generation Leaf electric car in the country in the current fiscal year. It also hopes to bring the E Power technology to the South Asian country by the end of the decade as part of its push in the EV car sector.

Renault, Nissan's alliance partner, has expressed interest to bring its Kwid EV to India. According to ET, Nissan will likely try to take advantage of the group synergies should it enter with a mass-market product.

Earlier this month, the company redrew its strategy for the country to refocus on premium and connected cars. The new strategy will see Nissan India beefing up its Datsun brand to cover the mass market, a major recruitment drive for its research and global digital facility in Kerala and the doubling of its dealership numbers.