Paramount Pictures tapped AwesomenessTV Inc.'s former CEO and founder Brian Robbins to run its new production division, Paramount Players, The Wrap reported June 7.

Viacom plans to "launch a new production paradigm with Paramount Players, which embraces the studio’s history and DNA through its name, but will focus, in distinctive ways, on contemporary talent and properties for young audiences," Paramount Chairman and CEO Jim Gianopulos said in a statement.

Robbins, who co-founded AwesomenessTV in 2012 along with Joe Davola, stepped down as the CEO of AwesomenessTV in February.

Paramount is a unit of Viacom Inc. AwesomenessTV is owned by Comcast Corp.'s DreamWorks Animation LLC., with minority stakes held by Verizon Communications Inc. and Hearst Corp.