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Valence Media acquires Nielsen Music, forms new unit

California-based Valence Media Group LLC, which operates various publications and production companies, such as Billboard-The Hollywood Reporter Media Group, acquired Nielsen Music for an undisclosed amount.

The acquisition brings Valence Media's formation of a new unit called MRC Data, which will be led by Billboard-The Hollywood Reporter Media President Deanna Brown.

The transaction to acquire the Nielsen Holdings PLC unit will reunite Nielsen Music and Billboard to provide data and analytics to the music industry, such as digital service providers, labels, airplay, music retailers as well as consumers.

Nielsen Music and Billboard were part of the same company until a decade ago.