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Keystone Capital partners with marketing and technology services agency Merge

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Keystone Capital partners with marketing and technology services agency Merge

Keystone Capital Inc. entered a partnership with marketing and technology services agency Merge.

The transaction, the terms of which were not disclosed, is expected to aid Merge with its organic growth and complementary acquisitions.

Merge CEO Ron Bess will continue to lead the company, together with Patrick Venetucci, who will join Merge as co-CEO.

Venetucci held global executive roles at Leo Burnett Worldwide and Dentsu Aegis. Bess will also be the company's executive chairman.

Chicago-based Keystone seeks investments in companies with EBITDA of $2 million to $15 million in the professional services and consulting, business services, industrial technology, manufacturing, food and beverage and consumer products markets.

Wintrust Bank provided senior debt financing for the deal. Honigman Miller Schwartz and Cohn LLP were legal advisers to Keystone, while JEGI advised Merge on the transaction.