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Dentsu Aegis Network to acquire digital creative agency Redder

Dentsu Aegis Network Ltd. has agreed to fully acquire Vietnam-based digital creative agency Redder Advertising Co. Ltd. for an undisclosed amount.

The acquisition will help expand Dentsu's Vietnamese business while boosting the capabilities of fellow Dentsu-branded agencies including Dentsu One, according to a March 20 statement.

Redder, which will be renamed Dentsu Redder post deal completion, offers brand strategy, digital advertising, event and activations, consulting, and public relations services to Vietnamese and global clients.

Dentsu Aegis Network, the global business unit of Japanese advertising giant Dentsu Inc., earlier bought British creative agency BJL Group Ltd.