trending Market Intelligence /marketintelligence/en/news-insights/trending/ItVrer7iT57okDcA5dKlNg2 content
Log in to other products

Login to Market Intelligence Platform


Looking for more?

Contact Us

Request a Demo

You're one step closer to unlocking our suite of comprehensive and robust tools.

Fill out the form so we can connect you to the right person.

  • First Name*
  • Last Name*
  • Business Email *
  • Phone *
  • Company Name *
  • City *
  • We generated a verification code for you

  • Enter verification Code here*

* Required

In this list

Kroger closes $565M sale of digital coupon unit to Inmar

Mining Exploration Insights – February 2020

Mining by the Numbers — Canada in 2020

Asia-Pacific Subscription OTT Video 5-Year Outlook

European Subscription OTT Video 5 Year Outlook

Kroger closes $565M sale of digital coupon unit to Inmar

The Kroger Co. said March 13 that it closed the sale of its digital coupon and digital rebate publishing unit YOU Technology Brand Services Inc. to North Carolina-based information technology company Inmar Inc. for a total consideration of $565 million.

Kroger plans to use proceeds from the deal, which was announced in December 2018, to reduce its debt, according to the statement.

OMERS Pvt. Equity-owned Inmar will continue to provide digital offer management services to Kroger through a long-term service agreement.

As part of the deal, YouTech's CEO Cheryl Black will join Inmar's executive management team as vice president and general manager for retail solutions.

Kroger bought You Technology in 2014. The unit's cloud-based platform hosts digital offers for redemption at Kroger and other U.S. retailers.