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Nielsen unveils new offering for out-of-home viewing

Nielsen Holdings plc's Nielsen National TV Out-of-Home Preliminary Reporting service is now commercially available.

Nielsen's new offering allows clients to receive live+same day data for a specific telecast on an expedited basis, the company said March 1.

The service is an extension of Nielsen National TV Out-of-Home Service, which reports seven days of viewing at a time. Both products offer data on viewing that occurs outside of the home, such as in hotels, gyms or restaurants and bars.

The new reporting service uses Nielsen's Portable People Meter technology.