Megan Prikhodko is stepping down as COO of Snipp Interactive Inc., the company said Jan. 6.

Prikhodko will join Snipp's advisory committee. Following the management change, Snipp founder and CEO Atul Sabharwal will assume direct supervision over the company's operations.

Canada-based Snipp provides a marketing technology platform that includes shopper marketing promotions; rebates, rewards and loyalty services; and data analytics.