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Ebiquity acquires Dutch digital media monitoring, optimization service

U.K.-based independent marketing and media consultancy Ebiquity PLC completed the acquisition of Dutch digital media monitoring and optimization service Digital Decisions BV.

Ebiquity acquired the Digital Decisions' shares from Cosimo Capital BV and Stichting Administratiekantoor Pinnacle Invest, both firms owned and controlled by Digital Decisions founder and CEO Ruben Schreurs, for an initial consideration of €783,000, according to S&P Global Market Intelligence.

The acquisition is structured on an earnout basis, with an up-front cash purchase of 100% of Digital Decisions' shares to be followed by two tranches of deferred consideration. The first will be based on Digital Decisions' performance in 2020 and the second on the average for 2021 and 2022. The final deferred consideration payment will be paid in a mix of cash and Ebiquity shares.

Under the terms of the deal, Digital Decisions will continue to operate as an individual service proposition, according to a Jan. 8 company release.