Eros International PLC's over-the-top platform Eros Now partnered with Malaysian telco Celcom Axiata Bhd. to provide content to Malaysian customers under a data plan called 'Video Walla.'

The data plan provides Celcom customers access to the Eros Now premium content by paying a retail fee of 10 Malaysian ringgit per month or 100 ringgit per year.

The partnership offers Malaysian customers access to the company's catalog of over 11,000 movies, original shows, music videos and more.

As of Oct. 15, US$1 was equivalent to 4.15 Malaysian ringgit.