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TiVo expanding TV viewership data

TiVo Corp. is expanding its TV viewership data platform to include Kantar ad occurrences, Drawbridge's identity graph and additional demographic attributes.

The Kantar ad data provides programming viewership as well as advertising viewership across millions of households.

Drawbridge's identity graph helps link viewership data with associated mobile ad identifiers to extend the reach and measurement of advertisements and marketing across multiple platforms.

Through the added demographic attributes, advertisers are able to supplement anonymous household viewership data with additional insights around demographics, consumer preferences and behaviors.