trending Market Intelligence /marketintelligence/en/news-insights/trending/hp0g_vwumeewkuqcgpuyyw2 content
Log in to other products

Login to Market Intelligence Platform

 /


Looking for more?

Contact Us
In This List

Amer Sports puts cycling brand Mavic under review

Amazon e-commerce sales soar amid COVID-19

Gauging Supply Chain Risk In Volatile Times

S&P Global Market Intelligence

Cannabis: Hashing Out a Budding Industry

Segment

IFRS 9 Impairment How It Impacts Your Corporation And How We Can Help


Amer Sports puts cycling brand Mavic under review

Finnish sports apparel and equipment producer Amer Sports Corp. said Sept. 5 that it is placing its Mavic cycling business under strategic review.

The company disclosed the move in an announcement outlining strategy updates. Mavic, which offers wheels, tires, helmets, footwear and apparel products for cycling, accounts for approximately 3.5% of the company's group sales, according to the release.

Amer Sports also indicated that it will soon complete the current strategy cycle for its fitness and sports instruments businesses.

As part of the updates, the company said it will modify its portfolio towards areas of faster growth, higher profitability and better asset efficiency. These areas include its softgoods business through Peak Performance, the company it acquired in April.

Amer Sports said it will also strengthen its business-to-consumer efforts and its business in China.