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Alibaba's Tmall debuts try-before-you-buy option for online shoppers

Alibaba Group Holding Ltd.'s e-commerce site Tmall has launched a try-before-you-buy option for online fashion shoppers, according to a June 16 post on Alibaba's news site Alizila.

The Chinese e-commerce company said the service was created to remove the inconvenience of returns and refunds.

Several local and international fashion brands, including Italy's Miss Sixty, Canada's Lululemon Athletica Inc. and China's Stella Luna, Dazzle, Ein, Yiner and Conquis, are participating in the service, the company said.

The service is open to Alibaba Super members with a Zhima credit score of over 550. They can order clothes without payment and try them for seven days. If they decide to keep the clothes, Tmall will deduct the payment from customers' Alipay accounts. If not, they can send them back for free.

Tmall is also looking to take the option offline to allow consumers to reserve clothes online and try them on in-store. In addition, it plans to expand the service to other categories and channels.

It was reported in April that Inc. is testing a similar try-before-you-buy clothing service.