Consumer financial services company Synchrony Financial agreed to acquire Loop Commerce Inc. for undisclosed terms.

With the deal, Synchrony will incorporate Loop Commerce's digital and in-store gifting services with its business. Menlo Park, Calif.-based Loop Commerce provides online and in-store gift-buying and receiving with its GiftNow platform and service.

Loop Commerce will operate as a wholly owned subsidiary of Synchrony.

The deal is not expected to have a material impact on Synchrony’s financial results.

Morgan Stanley & Co. LLC acted as the financial adviser to Synchrony, and Sidley Austin LLC acted as its legal adviser. Steelhead Advisors LLC acted as financial adviser to Loop Commerce.