Toymaker Mattel Inc. said Sept. 6 that it has created a new division focused on developing and producing motion pictures based on the company's iconic brands.
The unit, known as Mattel Films, will be headed by Oscar-nominated producer Robbie Brenner.
Brenner is known for her work on "Mirror Mirror," "Aliens vs. Predator: Requiem," and "Dallas Buyers Club." She will report to Mattel CEO and Chairman Ynon Kreiz.
"Generations of children around the world have grown up with deep emotional connections to Mattel's brands and characters," Brenner said. "There are so many stories to be told and so many imaginations to be captured by these iconic brands," she added.
The California-based company recently announced the creation of a new division, dubbed Global Franchise Management Group, to seek commercial tie-ups for the toymaker's brands. That division will be helmed by Janet Hsu, CEO of Saban Brands LLC.
In July, the toy company posted a second-quarter net loss and blamed its performance on the liquidation of Toys R Us Inc. At the time, it also said it will cut its global nonmanufacturing workforce by 22%, or more than 2,200 positions.