trending Market Intelligence /marketintelligence/en/news-insights/trending/hleh9xapwbwxisrrfg7zcw2 content esgSubNav
In This List

Williams-Sonoma to launch 3D imaging app

Video

S&P Capital IQ Pro | Powering Your Edge

Video

S&P Capital IQ Pro | Unrivaled Sector Coverage

S&P Capital IQ Pro | Powered by Expert Insights

Blog

Enterprises are missing out on 24B by not optimizing cloud spending not going multicloud


Williams-Sonoma to launch 3D imaging app

Home furnishing retailer Williams-Sonoma Inc. is expected to launch a 3D imaging app this month, The Wall Street Journal reported Sept. 4.

The app can generate visual representations of the company's product range, the report said.

In November last year, the company acquired California-based technology firm Outward Inc. for $112 million in cash. Outward is a 3D imaging and augmented reality platform for the home furnishing industry.

According to the Journal, the app enables customers to visually determine how a piece of furniture will fit in a specific room.

During its Aug. 22 earnings call, Williams-Sonoma CEO Laura Alber said that the company is working on platforms that will enable customers "to build their own floorplans, browse our product assortments cross-brand, and drag and drop photo-realistic pieces to furnish their homes with more confidence and accuracy."