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Veta Group rolls out flagship store on Chinese e-commerce app

New York-based company Veta Group LLC said Feb. 7 that it has entered into a merchant agreement with consumer review and e-commerce app Xiaohongshu to roll out a Veta flagship store on the Chinese platform.

Through Xiaohongshu's presence in China and its access to high-income consumers, Veta aims to sell luxury hair regrowth items to shoppers looking for U.S.-made beauty products.

The hair products retailer already debuted on the online shopping platforms of JD.com Inc. and Vipshop Holdings Ltd., making this its third partnership with a Chinese e-commerce company.