With the team playing good ball and its distribution roster again counting Comcast Corp. subscribers, YES Network (US) opened the 2017 Major League Baseball season with its best viewership and demographic deliveries for New York Yankees’ telecasts in five seasons.
The regional sports network saw its Yankees’ telecasts average 347,000 viewers in the New York designated market area in April and May, according to data from Nielsen Holdings. That represented a 50% jump from an average audience of 232,000 watchers during the first two months of the 2016 season. Ratings improved 49% to a 3.54 in the New York DMA from a 2.37.
YES officials also said the RSN scored its best first two-month marks since 2012 in terms of TV households, with 260,000, and with such key demographics as persons 18 to 34, 18 to 49 and 25 to 54.
Through a deal reached late last year that encompassed FOX News Channel (US) and a dozen other regional sports networks owned by 21st Century Fox Inc., Comcast committed to returning YES to its systems serving some 900,000 of its customers in New Jersey, Pennsylvania and Connecticut. YES had not been available through the cable operator since November 2015.