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Bancroft buys minority stake in Rubik's Brand

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Bancroft buys minority stake in Rubik's Brand

European private equity firm Bancroft Investment purchased a minority stake in Rubik's Brand Ltd.

The London-based company, which owns the rights to the Rubik's Cube puzzle, also named Christoph Bettin as its new CEO. Bettin is the founder of toy supplier Marbel Ltd.

Rubik's Brand will use the Bancroft investment to support its growth through new channels, products and markets.