U.S. apparel distributor V.F. Corp. on March 6 said it appointed Velia Carboni to the newly created position of chief digital officer.
According to a statement, Carboni will serve in the senior leadership team and will be in charge of integrating V.F.'s digital capabilities into all aspects of its businesses and brands. She will report to Steve Rendle, chairman, president and CEO of V.F.
Prior to her appointment, Carboni spent 25 years at Fidelity Investments, where she most recently was a senior vice president for mobile and emerging platforms.
