Google Inc. has launched a feature that lists retail companies' products on Google platforms in exchange for getting a percentage from each sale, Reuters reported.
The offering, called Shopping Actions, links the retailers' products on Google Search, shopping service Google Express, as well as through Google Assistant via mobile and voice devices.
The Alphabet Inc. unit has now entered partnerships with retail companies, including Target Corp., Walmart Inc., Home Depot Inc., Costco Wholesale Corp. and Ulta Beauty Inc. and provided a 30% increase in the average size of a customer's shopping basket, Google President for retail and shopping Daniel Alegre told Reuters.
Target claimed that items in its shoppers' baskets rose by about 20% on average in the past six months after its listing began appearing in search results through Google Home.
Walmart has also struck a similar deal with Google last year.
Both Target and Walmart also employed voice-activated shopping through voice commands on Google Home and have used Google Express as their online shopping platform.