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NENT to launch streaming platform Viaplay in Iceland

Nordic Entertainment Group AB's streaming platform Viaplay AB will launch in Iceland during the first half of 2020.

The subscription video-on-demand service will be available in Iceland through direct subscriptions and via third-party partnerships, according to a Sept. 9 news release. Pricing and other details will be revealed at a later time.

NENT said the upcoming roll-out will bring Viaplay's presence to all five Nordic countries.

Viaplay has about 1.4 million paying subscribers, up from the reported 1.26 million subscribers at the end of 2018.