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EU considers regulating digital assistants amid big tech's listening

European Union antitrust regulators are planning to regulate digital assistants following news that Amazon.com Inc.'s employees listen to people's conversations with Alexa, Bloomberg News reported.

Amazon confirmed to Bloomberg that its employees "manually review and annotate a small fraction of 1% of Alexa requests" underscoring that tools for the activity are "only granted to a limited number of employees."

Alphabet Inc. unit Google LLC subsequently confirmed in statements to Wired that it listens to an "extremely small number of interactions" between customers and digital assistants.

Meanwhile, Apple Inc. in August 2019 said its "grading" process involved reviewing less than 0.2% of audio samples from Siri requests. Following the admission, Apple said it halted the grading program.