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Roku leads new media short interest gainers

Roku Inc. posted the largest jump in short interest relative to shares outstanding among Kagan-covered new media companies between Oct. 31 and Nov. 15.

The percentage of the company's shares held short relative to shares outstanding climbed 1,182 basis points to 39.92% as of Nov. 15. The company also topped the list of most shorted new media companies during the period.

Cimpress NV saw the largest drop in short interest relative to shares outstanding among Kagan-covered new media companies. The percentage of the company's shares held short relative to shares outstanding dropped 185 basis points to 19.05% as of Nov. 15.

Kagan is a media research group within S&P Global Market Intelligence.

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