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Media industry veterans create ad sales company


According to Market Intelligence, December 2022


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Media industry veterans create ad sales company

Veterans of companies in terrestrial and satellite radio and television and digital video have formed a new company to provide advertising sales representation across multiple platforms.

Managing members of the new company, called Crossover Media Group Sales, are Scott Calka, a veteran of advertising sales for companies such as Comcast Corp.'s Comcast Spotlight, AT&T Inc.'s DIRECTV, 21st Century Fox Inc.'s Fox Sports and Madison Square Garden Co.; Sue Freund, who has previously served at Sirius XM Holdings Inc. and held senior management positions for radio stations owned by CBS Corp., Radio One, Inc. and Clear Channel Outdoor Holdings Inc.; and Ron Hartenbaum, a veteran of advertising agencies.

Crossover Media Group Sales is an extension of New York-based Crossover Media Group, which was launched by Hartenbaum and Calka in 2017 as a content creation and advertising sales consulting company.

The new entity will have offices in New York and Los Angeles.