Henkel AG & Co. KGaA plans to use 100% recyclable, reusable or compostable packaging by 2025 as the company looks to accelerate its commitment to a circular business model through sustainability in packaging, the company said in a Sept. 3 release.
The company, which engages in laundry and home care, beauty care, and adhesive technology businesses internationally, also said that it aims to use 35% recycled plastic for consumer goods products distributed in Europe within the same period.
The initiative excludes adhesive products as residue may affect recyclability.
As outlined in the German company's framework, Henkel aims to use materials from sustainable sources, such as recycled and renewable materials, as well as introduce smart designs into its packaging to replace virgin materials and reduce the amount to only the essentials.
The retailer's expanded strategy also includes exploring partnerships that will help Henkel promote appropriate recycling systems, like refill machines that will enable consumers to reuse packaging, and find internationally certified compost-grade biodegradable materials.
The company's recent announcement adds to its growing list of strategic moves that focus on sustainability.
In June, Henkel partnered with paper products and packaging manufacturer Mondi Ltd., recycling technology company APK AG and plastic manufacturer Borealis AG in a bid to increase its use of recycled products and to improve the recyclability of its packaging.
Meanwhile, the Dusseldorf, Germany-based company also said that it is participating in a plastic-redesigning initiative called New Plastics Economy and flexible packaging association CEFLEX.
Henkel added that it teamed up with Plastic Bank, a social enterprise that removes plastic waste from the environment and collects them for recycling, earlier in 2018 to open a new plastic collection center in Croix de Bouquets, Haiti.