Target Corp. will roll out a redesigned grooming products section for men at 11 of its stores, the U.S. retail chain said May 15.
The revamped men's grooming section will offer more than 600 products ranging from $1.49 to $199.99, including brands like Harry's, Beardbrand, and Pacinos, among others. It will also feature men's accessories, such as hats and wallets from Target's apparel brand Goodfellow & Co.
Target said it also plans to introduce the new section to 80 more locations by the end of the year.
The new section, along with Target's recent partnership with eight beauty brands to bring in more products designed for medium to dark skin tones, is part of the company's ongoing initiative to improve its beauty department, according to the release.